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Our story
Founded by Hana Tolio and Soukaina El Garisi , Baekho Beauty was born from a desire to professionalize K-Beauty in Europe .
Recognized for her expertise, Hana is regularly cited by prestigious publications such as Vogue , the Journal du Luxe and Jing Daily , bringing a solid theoretical knowledge of the market.
Soukaina , for her part, is an expert in creating retail universes gumiho.be , allowing total immersion in Korean culture and optimization of the customer experience at the point of sale.
Today, we support institutes, boutiques, shopping centers, department stores, independent businesses and pharmacies in Belgium , Benelux and France in their transition towards innovative and authentic beauty.
Hana Kim Tolio
Co-founder of Baekho Beauty, but also of the Softpower and cultural marketing agency The Art of Jeong .
Recognized as an expert in Hallyu and K-Beauty, regularly sought after by major publications such as Vogue Business , Jing Daily and the Journal du Luxe .
Cultural analyst and trade flow analyst between Korea and Europe, but also Strategic Planner for French beauty groups.
She deciphers tomorrow's trends to offer European and Asian partners a 360° architectural vision.
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