Baekho is proud to be the official distributor of APERIRE for the Benelux region. Immerse yourself in the world of this Korean brand that collaborates with makeup artists for the biggest K-pop stars.

APERIRE: The essence of Korean spring

The name APERIRE comes from the Latin words meaning "April" and "to open"—an invitation to open the way to your natural beauty, like flowers blooming in spring. Founded in 2013 by Sooa Natural Co. Ltd., the brand benefits from over a decade of expertise in Korean cosmetic development.

"Because you are spring"

This poetic slogan sums up APERIRE's philosophy: to reveal everyone's natural radiance with effective products with carefully designed formulas, 100% made in Korea .

🌿 SUPER ORIGIN - THE ROOT LINE

Expertise in plant roots for elasticity

The Super Origin line is based on Root Cureflex™ , a proprietary complex containing up to 69% extracts from 5 plant roots selected for their regenerative properties:

1. Wild yam root - Retains moisture and forms a natural protective layer
2. Lotus root - Hydrates and improves texture
3. Taro root - Deeply revitalizes
4. Saururus chinensis root - Soothes and regenerates (traditional plant of Jeju Island)
5. Dandelion root - Inhibits melanin and evens skin tone

Root product range

RE-BIRTH ROOT BULB (30ml)

• 85% Centella Asiatica extract + 5 root extracts
• Restores vitality and soothes irritated skin
• Improves elasticity and strengthens the skin barrier
• Dual function: anti-aging and regenerating

MIRACLE DAY ROOT ESSENCE TONER (150ml)

• Dual-function product (gasoline + tonic)
• 81% active ingredients from roots (6 types)
• Contains niacinamide and hyaluronic acid
• Improves wrinkles, regulates pH and boosts collagen

BOUNCING ROOT ORIGIN CREAM (45ml)

• 69% Root Cureflex™ (renewed 2024 formula)
• Quadruple complex of ceramides + Panthenol
• 48 hours of continuous hydration
• Dual function: certified whitening and anti-wrinkle

❄️ SPA RELIEF - THE BE FROZEN LINE

Canadian glacial cooling

The Be Frozen line has achieved viral success thanks to its instant cooling effect and visible results on pores. It uses Canadian glacial clay, naturally rich in over 40 minerals .

Products from the Frozen range

SPA RELIEF BE FROZEN PORE MASK (120g)

The glacial clay mask that instantly cools overheated skin.

Composition :

• Canadian glacial clay (kaolin + bentonite + colloidal clay)
• Mineral glacial water for a refreshing effect
• BSASM™ Complex: Centella Asiatica, Witch Hazel, Licorice, Green Tea

Actions:

• Cools the skin after sun/heat exposure
• Tightens enlarged pores
• Deeply removes sebum and impurities
• Creamy, non-drying texture

Customer review translated:

"This Be Frozen mask provides instant relief to my congested skin. Unlike traditional clay masks, it doesn't dry it out at all. The Canadian clay really makes a difference! My skin feels smooth, refreshed, and comfortable."

BE FROZEN COOLING PORE AMPOULE (30ml)

• Refreshing ampoule for tightening pores
• Complements the action of the mask for a long-lasting effect

YOUTHFUL FROZEN WATER CREAM

• Light cream with a refreshing effect
• Keeps pores tight every day

🌸 SPA RELIEF - THE VERY PRETTY PORE LINE

The 4 Clay Mask - Bestseller at OLIVE YOUNG

The SPA RELIEF VERY PRETTY PORE MASK (120g) has become a cult product in Korea, recognized as one of the bestsellers at OLIVE YOUNG, the country's largest beauty chain.

The 4 purifying clays

1. Kaolin - Oil control and pore minimization
2. Bentonite - High absorption capacity
3. Montmorillonite - Tightens the appearance of pores
4. Illite - Enhances absorption

The complete formula

Pink powdered calamine (40,000 ppm)

• Soothes irritated and sensitive skin
• Quickly soothes redness
• Treats tired skin

White clay from the Amazon

• Deeply purifies
• Eliminates sebum, blackheads and dead skin cells

10-bay complex

• Hydration and nutrition
• It brings vitality and radiosity
• Antioxidant effect

Unique texture: Light whipped cream that applies easily without drying - a revolution compared to classic clay masks.

The 3 action steps:

1. Deep cleansing - Removes impurities and sebum
2. Tightening - Firms pore walls
3. Soothing - Hydrates and calms

✨ VITALITY SHINE - THE VITAMIN LINE

Radiance through concentrated vitamins

The Vitality Shine line utilizes the fruit of the sea buckthorn (Seaberry), nicknamed "the vitamin tree", which contains more vitamin C than most fruits, as well as vitamins A and E.

Vitamin range products

VITALITY SHINE TRUE UP VITAMIN AMPOULE (30ml)

• 77% pure sea buckthorn fruit extract (without water)
• 10 types of vitamin C to treat hyperpigmentation
• 5 types of peptides for elasticity
• Lightweight water-gel formula
• Dual function: whitening + anti-wrinkle

VITALITY SHINE WATER-FULL VITAMIN CREAM (50ml)

• 75% sea buckthorn fruit extract
• Niacinamide (3.7-5.6%) - Refines skin tone and reduces imperfections
• Vitamins E and B5 (Panthenol)
• Patented Gycacid ECO technology for deep hydration
• Fresh and hydrating tone-up cream

VITALITY SHINE VITAMIN BRIGHTENING SLEEPING PACK (90ml)

• 70% sea buckthorn extract
• 9 types of vitamins
• Visible vitamin capsules
• Macadamia, argan and avocado oils
• Sleep mask for a radiant awakening

Customer review (Amazon) translated:

"I use this cream at night and in the morning my skin is radiant!! Aperire is a great company in Korea. Very fast shipping and excellent customer service. Everything is satisfactory, I love Aperire!!!"

"I'm a middle-aged woman, and this cream works wonders! It moisturizes the skin and leaves it rosy and radiant. I give it a 10/10."

💧 PURITY BLUE - THE TONER PAD LINE

Daily hydration and gentle exfoliation

PURITY BLUE TONER PAD (70 pads)

Composition :

• Pure glacial water
• 10-fold hyaluronic acid (tenfold hyaluronic acid)
• Gentle exfoliants: BHA, PHA and LHA
• 7cm pure cotton pad

Actions:

• Hydrates and soothes instantly
• Gently removes dead cells
• Fast cooling effect
• Certified vegan
• Designed for sensitive skin
• Convenient one-touch cap

🎨 BEAUTY MOMENT - THE MAKEUP LINE

The prestigious collaboration with SOONSOO

Cheongdam's expertise at the service of your beauty

APERIRE collaborated with Soo Kyung , the director of the renowned Soonsoo Beauty Salon located in Cheongdam-dong, Gangnam – Seoul's most prestigious district. Soonsoo is known as the "magic hands" behind the looks of thousands of K-pop and K-drama stars.

Who is Soonsoo?

Soonsoo Cheongdam is one of the most renowned beauty salons in Korea, frequented by:

• Red Velvet (especially Irene)
• WINNER
• Girls' Generation (Hyoyeon)
• Apink
• STAYC
• IVE
• Loona
• As well as actresses like Suzy , Lee Sung Kyung , Son Ye-jin , Park Shin-hye , Han So-hee , Kim Tae-ri

The salon is located in Cheongdam-dong, in an entire building dedicated to beauty, just a 5-minute walk from Apgujeong Rodeo Station. Soonsoo's makeup artists are known for creating natural yet sophisticated looks, perfect for enhancing natural beauty—exactly the philosophy of APERIRE.

DAY DREAM COVER CUSHION - SOONSOO EDITION

The professional cushion created with celebrity makeup artists

After several years of research, the APERIRE team partnered with Soo Kyung and her makeup artists to create a professional-level 3-in-1 cushion :

1. Perfect Cover
2. Complete sun protection
3. Integrated skincare

Technical specifications:

Satin-Fit Innovation

• A texture that blends perfectly with the skin
• Luminous semi-matte satin finish with no oily effect
• High-adhesion covering powder
• Concealing pores and imperfections

Protection & Care

• SPF50+ PA++++ - Maximum sun protection
• High concentration cherry blossom water
• Extracts of spring flowers
• Centella Asiatica and cherry extract (soothing)
• KFDA certified dual function : wrinkle treatment + whitening

Long-lasting performance:

• Excellent sebum control
• Does not oxidize (no change in color)
• Does not crack
• Resistant to mask friction
• Lasts all day without touch-ups

5 shades developed by professionals:

• #0.3 Pale - Radiant rosy ivory for pale complexions
• #0.5 Pure - Light, luminous ivory with neutral undertones
• #01 Rose Petal - A pale pink tone that brings an ivory glow
• #02 Warm Vanilla - Natural beige with subtle warmth
• #03 Tan Beige - Dark beige for natural coverage

The innovative puff: Ultra-light flower leaf design with 120° beveled edge for precise application around difficult areas (eyes, nose, chin).

Translated customer reviews:

"I was so stressed because my severely dry skin made my makeup crack easily, but after trying Aperire, the problem was solved. The formula beautifully brightens my complexion while providing excellent coverage, and it applies smoothly without drying out my skin. It even almost completely covers the many freckles under my eyes! I'm amazed that there's no peeling when I touch up my makeup. The case is also so adorable that I can't help but show it off everywhere!" - Hwahae Review

"This is my favorite cushion foundation. I've been using it for almost two years. It makes my skin look healthier, and I recommend most of the products from this brand. Affordable price with high quality." aperire Website review

"This cushion foundation offers the best coverage for pores and pigments while giving me strong SPF50++ sun protection. My skin looks naturally radiant! I love the wedge-shaped cut of the pad, which makes it easy to use on my face." aperire Website review

"The cushion has pointed sides, which makes it very practical for applying makeup!! Especially around the nose and chin, it's super convenient. And there's a lot of foundation cream and it's very moisturizing, which surprised me a little. Recommended!" - Hwahae Review

DAY DREAM COVER TIP CONCEALER (4.5ml)

• Voted #1 on Naver Beauty Shopping
• Chosen by Powder Room's beauty editors
• Lightweight and moisturizing formula
• Covers imperfections, redness and dark circles without a cakey effect
• Colors inspired by spring by artists
• It does not oxidize or darken.
• Enriched with cherry blossom extract and cica
• Perfect for contouring, highlighting and aegyo-sal

ABOVE EYES SHADOW PALETTES

9-color palettes for romantic and spring looks

#01 IN BLOOM - Coral Sensitivity Palette of 9 warm shades ranging from coral to pink through brown, fresh and dreamy like a spring in bloom.

Composition :

• 2 glittery shades
• 5 matte shades
• 1 shimmer shade
• 1 glitter shade

#02 BE LOVE - Romance Rose Palette of 9 romantic pink shades from pale pink to brown with heart-shaped glitters.

Common strengths:

• Excellent pigmentation compared to major Korean brands
• Creamy and silky texture
• Long-lasting with sebum control
• Adorable packaging with a mirror
• Convenient compact size

Translated customer reviews:

"I love the colors in this eyeshadow palette! The packaging is so pretty and perfectly matches the floral, spring theme. The colors and pigments are lovely and long-lasting too! It's a very versatile palette that can be used for everyday eye makeup looks!" aperire Website review

"This palette has really beautiful colors if you're looking for a coral palette. Nothing is too shimmery, and overall it's very well-suited for daytime looks. The case also seems very sturdy. The coverage is very good. I'm light-medium/neutral-warm, and it's very flattering on me." - aperire Website review

"I was looking for something with stronger pigmentation. I saw this one. I'd never heard of this brand before, but the colors were so pretty, and I read that they had stronger pigmentation than other Korean brands, so I ordered it, and let me tell you—I'm not disappointed! Gorgeous with great pigmentation!! I love it." aperire Website review

"I absolutely love this palette; it's very pigmented and there's no fallout. It's the prettiest eyeshadow palette I own; the colors are quite pigmented and the glitter is very pretty." aperire Website review

"The palette itself is so pretty, the cutest palette I own, just as pretty as in the picture. I really love how the colors of each shade pay off, and the glitter is so pretty that it's become my go-to palette—really small and practical." aperire Website review

🌟 WHY CHOOSE TO HAVE AN APERITIF WITH BAEKHO?

Your official distributor for the BENELUX

Authenticity guaranteed. As an official distributor, Baekho guarantees 100% authentic APERIRE products, imported directly from Korea.

K-Beauty Expertise Our passionate K-beauty team is at your disposal to guide you in choosing the APERIRE products adapted to your skin type and your objectives.

Freshness of products Thanks to our direct partnership with APERIRE, you benefit from fresh products with an optimal expiry date.

Experience K-pop stars at your fingertips. With the Soonsoo collaboration, you gain access to the same makeup products used by professionals who do the makeup of Red Velvet, WINNER, Apink and so many other Korean stars.

📍 THE STORY OF APERIRE

An international expansion

Since its creation in 2013, APERIRE has successfully conquered Asian markets:

• 2018 : Launch of the Day Dream Cover Cushion with Soonsoo
• Participation in international trade shows: China International Beauty Expo (Guangzhou), K-Beauty KINTEX Exhibition, Cosmoprof Asia Hong Kong
• Expansion into China, Hong Kong, Thailand, Vietnam, Indonesia

And now, thanks to Baekho , APERIRE is finally available in Belgium, the Netherlands and Luxembourg !

💚 THE PHILOSOPHY OF APERIRE

Simplicity & Effectiveness : APERIRE believes in cosmetics with good ingredients, without complicated technologies. Formulas concentrated in active ingredients that really work.

Emotional Design: Beyond effectiveness, each APERIRE product is designed to bring beauty and emotion to your daily routine. The elegant packaging enhances your bathroom.

Korean quality 100% of products are made in Korea , guaranteeing optimal quality control and compliance with strict Korean cosmetic standards.

"Because you are spring." This poetic invitation reminds us that each of us possesses the radiance, freshness, and vitality of spring. APERIRE simply helps you reveal them.

🌸 DISCOVER APERIRE AT BAEKHO

APERIRE represents the very essence of modern K-beauty: innovation, naturalness, sensitivity, and effectiveness . With the prestigious collaboration of Soonsoo and the expertise of Korean plant roots, the brand offers a unique approach to beauty.

From glacial clay masks to cushions developed by celebrity makeup artists, and concentrated serums of vitamins and roots - every APERIRE product is a celebration of your natural beauty.

Find the entire APERIRE range at Baekho, your official distributor for the BENELUX region.

Transform your beauty routine into a moment of pleasure and emotion, and reveal the spring radiance that lies dormant within you.

For any questions about APERIRE products or for personalized advice on the Root, Frozen, Vitamin, Purity, or Makeup lines, please don't hesitate to contact our Baekho team. We're here to help you discover this wonderful Korean brand.

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